An extended worked example of release materials
A worked pre-release example built from Robert Fuller's unreleased song. It shows sample delivery, not the results of a completed campaign. The extended calendar and social drafts below are additional examples, not part of the £49 Release Rescue.
01 / Positioning
Monday Mundane is an eerie waltz built from ordinary details. The rhythm is familiar but slightly off balance. Its visual world follows the same rule: a park, a bench and two people who might be meeting by chance, until the scene begins to feel stranger than it should.
The campaign does not pretend the track is grander than it is. Its strength is the smallness of the setting and the unease underneath it.
02 / Finished copy
Robert Fuller is a songwriter and music student from Medway making dark alternative folk at home. His songs use plain language, awkward humour and ordinary places that gradually begin to feel wrong. Monday Mundane pairs an eerie 3/4 waltz with a scratchy, monochrome visual story.
Dark alternative folk from Medway. Home-recorded songs about ordinary places going slightly wrong.
Monday Mundane is an eerie 3/4 waltz at 85 BPM. Written and recorded at home by Robert Fuller, with Sam Durrant on bass, it turns a park-bench meeting into a small, uneasy story.
Master, cover, press image, biography, release note, lyrics, credits, contact details and tested links. No six-folder treasure hunt.
03 / Draft press note
Medway songwriter Robert Fuller will release Monday Mundane, a dark alternative folk track that moves at 85 BPM in 3/4.
The song begins with familiar things: a walk, an empty bench and the possibility of meeting somebody. Its waltz rhythm gives those details a slight imbalance, allowing the ordinary scene to become quietly uncanny without turning into melodrama.
Fuller wrote, performed and recorded the track at home. Sam Durrant plays bass. The accompanying visual campaign uses scratchy black-ink panels, extending the park-bench story rather than treating the artwork as a separate advert.
04 / Thirty-day map
| Timing | Action | Finished asset |
|---|---|---|
| Day -21 | Lock credits, master, artwork and release links. | Final release folder |
| Day -14 | Announce the title and date using the empty-bench image. | Announcement post |
| Day -12 | Send five personal radio or press pitches. | Pitch batch one |
| Day -7 | Share one illustrated story panel without explaining everything. | Story panel |
| Day 0 | Publish the track, pin the link and post the clearest visual. | Release post |
| Day +7 | Share listener responses or confirmed coverage, if any, without exaggeration. | Response post |
| Day +14 | Publish a stripped performance, alternate visual or final panel. | Long-tail post |
05 / Twelve scheduled post drafts
Your release
